Keyword optimization for relevancy

I have some customers who write a lot. But as writers, they don’t pay much attention to keyword optimization. They write on their streams. Don’t get me wrong, that writing style is important. At the end, we want to bring values to our readers. What I suggest is after writing «with your styles», you might apply the techniques in this article to find out some useful keywords and might insert to your post, the paragraph headers. It will help Google to index your posts easier.

Choose a general keyword

Your post is about one issue. Well… it can be several issues, but I prefer one ting at a time. So, choose a phrase which is summary for your post. Don’t need to be too detailed, but also, not too broad, please.

Keyword optimization for relevancy

There are several keyword optimization tools such as SEMRush, Ahref, Moz, etc. Here I am showing how to do with Ubersuggest and Google Keyword Planner.

In Ubersuggest

Click to Keyword Analyzer – Keyword Overview then enter the phrase you have chosen. It will create a table of suggested potential keywords, with several information: trends, volume (means potential traffic), CPC, PD – paid difficulty, SD – SEO difficulty. Usually, people think about the traffic, so they would choose the high number in the volume column.

However, high traffic doesn’t guarantee for conversions. People can read your blog, but they leave after reading without purchasing any product. Here there are a few things to consider.

  1. Is your content relevant to your readers? It might be interesting, but does it bring any attention to your readers that they should buy your product?
  2. Do you have any CTA – call to action, or at least, any link to your product in your post? Don’t force them to find. Make it be easy for them to access.

Back to this keyword optimization method, I would like to focus on the CPC column first, then the PD column. The high numbers in those columns mean if someone uses paid advertisement, on Google Ads for example, they need to pay more. That also means Google already helps us from its database: people are searching for this. So by choosing keywords with high CPC and PD values, you are closer to your potential customers.

Don’t be afraid of high CPC and PD values, I am not saying that you will need to pay. But you should consider to use those keywords in your article.

In Google Keyword Planner

If you haven’t got a Google Ads account, you can just sign up a free one. Then use the tool here. Click to Discover new keywords. In the tab Start with keywords, enter the keyword you have chosen, and click to Get results button.

Using Google Keyword Planner as a keyword optimization tool

Now, you have a table with different potential keywords. Click to Top of page bid (high range), all keywords will be sorted by that column first, so you will get the keywords with highest prices first. You can see that the volume of those keywords might not as much as others. But again, high traffic doesn’t guarantee conversions. We are looking for relevancy.

Each keyword optimization tool has its own algorithm. You can see your suggested keywords might be different. I would suggest you combine the results from both tools, or with your favourite tool. It will give you variations of your main keyword, and makes your article become more relevant.

Using keywords in your post

As you might know, there are several places which are more important than others when mentioning to technical SEO.

  • The page title.
  • The page description.
  • The headers.
  • The image alternative text.

BeforeAug 24, 2021, mainly Google takes information from title meta tag for showing the title of each page in the search results. It leads to a black-hat SEO technique which is keyword stuffing, and Google highly against it. For a while, Google suggests that when we are writing, write for real people, not for robots. Google algorithms are good enough, and keep improving, for recognizing keyword spam.

On Aug 24, 2021, Google has released a blog post about title updating. Now, Google’s engine focuses more on headers, which are more visible for readers than the page title. So, as a rule, h1 tag is used for the page title; h2, h3… are used for paragraph headings. While Google mentions that the title tag is still being used, the results seem combining title and header tags. It’s the time to re-check how to use keywords in your articles.

At the end, whatever you are doing, do not spam keywords. Keyword optimization is choosing the correct keyword, its variations and use them wisely in your writing. Again, your writing style is important, keep doing that. Your readers are still important. Remember optimization for entities?

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